THE CLIENT

An individual who had built a website aimed at men over 50 who sought adventure and new experiences.

THE CHALLENGE

To produce 4 blogs in order to launch the website

WHAT WE DID

• Researched the subject matter (midlife fashion; looking back through the past 5-6 decades; taking stock when the next generation is born and creating a legacy with your grandchildren) and produced 4 long-read blogs.